British ballroom dancer and choreographer James Jordan fronts this year's Stoptober campaign, an annual event encouraging smokers to quit smoking for 28 days in October, before stopping smoking permanently.

The Strictly Come Dancing star shared the news on Instagram, commenting 'I recently gave up smoking after 27 years and it is one of the best decisions I ever made! That’s why I’m supporting #Stoptober - encouraging people to build their confidence and get the support they need to quit smoking for good... If you can make it to 28 days smoke free, you're five times more likely to quit for good. Join the thousands of people who are stopping smoking this October - you’ve got what it takes!'.